LEGAL MATRIX

1.1 Data Controller. DigitalSignalWorks, located at VIA DELLE ROSE 24/B, 20025 LEGNANO, Italy, is the data controller responsible for the processing of personal data collected through this website and our services.

1.2 Data We Collect. We collect only the data necessary to deliver our digital marketing and analytics services: name, email address, company name, phone number (optional), billing information, and campaign performance data. We do not collect sensitive personal data, biometric information, or data from minors under 16.

1.3 Purpose of Processing. Personal data is processed for: (a) delivering contracted digital marketing services; (b) communicating about project status and deliverables; (c) billing and financial record-keeping; (d) improving our service quality through anonymized analytics; (e) complying with legal obligations under Italian and EU law.

1.4 Legal Basis. Processing is based on: (a) performance of a contract (Article 6(1)(b) GDPR); (b) legitimate interest in service improvement (Article 6(1)(f) GDPR); (c) explicit consent for optional analytics cookies (Article 6(1)(a) GDPR).

1.5 Data Retention. Personal data is retained for the duration of the service engagement plus 24 months for legal and accounting purposes. Campaign performance data is retained for 36 months to demonstrate ROI metrics. After retention periods expire, data is permanently deleted from all systems.

1.6 Third-Party Sharing. We share data only with: (a) advertising platforms (Google, Meta, TikTok, LinkedIn) for campaign execution; (b) analytics tools (Google Analytics, Looker Studio) for reporting; (c) payment processors for billing. We never sell personal data to third parties. All third-party processors are bound by Data Processing Agreements (DPAs).

1.7 Your Rights. Under GDPR, you have the right to: access your data, rectify inaccurate data, erase your data ("right to be forgotten"), restrict processing, data portability, object to processing, and withdraw consent at any time. Exercise these rights by contacting [email protected].

1.8 Data Security. We implement appropriate technical and organizational measures including: encrypted data transmission (TLS 1.3), access controls, regular security audits, and staff training. In the event of a data breach, we will notify the relevant supervisory authority within 72 hours and affected individuals without undue delay.

1.9 International Transfers. Data is primarily processed within the EU/EEA. If data is transferred outside the EU (e.g., to US-based advertising platforms), we ensure adequate safeguards through Standard Contractual Clauses (SCCs) or adequacy decisions.

1.10 Contact. For privacy-related inquiries, contact our Data Protection Officer at [email protected] or write to: DigitalSignalWorks, VIA DELLE ROSE 24/B, 20025 LEGNANO, Italy. You also have the right to lodge a complaint with the Italian Data Protection Authority (Garante per la protezione dei dati personali).

2.1 Agreement. By engaging DigitalSignalWorks for digital marketing, analytics, or related services, you agree to these Terms of Service. These terms govern the relationship between DigitalSignalWorks (VIA DELLE ROSE 24/B, 20025 LEGNANO, Italy) and the client.

2.2 Scope of Services. Services are defined in the individual project proposal or retainer agreement. DigitalSignalWorks provides: paid acquisition campaign management, attribution tracking model development, cross-platform analytics dashboard creation, conversion rate optimization, and strategic growth consulting.

2.3 Payment Terms. One-time services: 50% deposit upon project commencement, 50% upon delivery. Monthly retainers: invoiced on the 1st of each month, due within 14 days. Late payments incur a 2% monthly surcharge. All prices are in EUR and exclude VAT where applicable.

2.4 Deliverables & Timelines. Timelines are estimates provided in good faith. DigitalSignalWorks will communicate delays promptly. Client delays in providing required materials (access credentials, brand assets, approvals) will extend timelines proportionally. Acceptance of deliverables occurs upon client sign-off or 5 business days after delivery without written objection.

2.5 Intellectual Property. Upon full payment, all deliverables (campaign structures, analytics dashboards, attribution models, creative assets) transfer to the client. DigitalSignalWorks retains the right to use anonymized case studies and performance metrics for marketing purposes unless explicitly prohibited in writing.

2.6 Confidentiality. Both parties agree to maintain confidentiality of proprietary information shared during the engagement. This includes campaign strategies, budget allocations, performance data, and business intelligence. Confidentiality obligations survive termination by 24 months.

2.7 Limitation of Liability. DigitalSignalWorks' total liability shall not exceed the total fees paid by the client in the 12 months preceding the claim. We are not liable for indirect damages, lost profits, or consequential losses. Ad platform performance is subject to external factors beyond our control.

2.8 Termination. Either party may terminate with 30 days written notice. Monthly retainers require 60 days notice. Upon termination, the client pays for all work completed to date. Unused deposits are refunded within 14 business days.

2.9 Governing Law. These Terms are governed by Italian law. Disputes shall be resolved through the courts of Milan, Italy. The parties first agree to attempt amicable resolution before pursuing legal proceedings.

2.10 Amendments. DigitalSignalWorks reserves the right to amend these Terms with 30 days written notice. Continued use of services after the effective date constitutes acceptance of amended Terms.

3.1 What Are Cookies. Cookies are small text files stored on your device when you visit our website. They help us provide a better experience and understand how our site is used.

3.2 Essential Cookies. These cookies are strictly necessary for the website to function. They enable core features such as navigation, form submission, and security. Without these cookies, the site cannot operate properly. No consent is required for essential cookies.

3.3 Analytics Cookies. With your explicit consent, we use analytics cookies to understand how visitors interact with our website. This helps us improve site performance and user experience. Analytics data is anonymized and aggregated. We use Google Analytics with IP anonymization enabled.

3.4 Functional Cookies. These cookies remember your preferences and settings to provide a personalized experience. They may be set by us or by third-party services we use. Functional cookies are optional and require consent.

3.5 Third-Party Cookies. When we run advertising campaigns on your behalf, third-party ad platforms (Google, Meta, TikTok, LinkedIn) may place cookies on your device through our campaigns. These cookies are governed by the respective platform's privacy policies, not this Cookie Policy.

3.6 Cookie Duration. Session cookies are deleted when you close your browser. Persistent cookies remain for up to 12 months unless you delete them manually. You can manage cookies through your browser settings at any time.

3.7 Managing Cookies. You can control and manage cookies through your browser settings. Most browsers allow you to: view what cookies are stored, delete cookies individually or in bulk, block all cookies, or set preferences for specific websites. Note that disabling essential cookies may impair website functionality.

3.8 Consent Withdrawal. You may withdraw your cookie consent at any time by clearing your browser cookies or adjusting your consent preferences. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

3.9 Contact. For questions about our Cookie Policy, contact DigitalSignalWorks at [email protected] or VIA DELLE ROSE 24/B, 20025 LEGNANO, Italy.

4.1 Cooling-Off Period. New clients may cancel within 14 days of project commencement for a full refund of any deposits paid, provided no substantial work has been commenced. "Substantial work" is defined as more than 8 hours of billable time or delivery of any interim deliverable.

4.2 Milestone-Based Refunds. For one-time projects, refunds are calculated based on incomplete milestones. If a project is terminated mid-milestone, the client receives a pro-rata refund for the unfinished portion of that milestone, minus any non-recoverable costs incurred.

4.3 Monthly Retainers. Monthly retainer agreements require 60 days notice for cancellation. No refund is provided for the current billing month once work has commenced. Pre-paid months beyond the notice period are refunded in full within 14 business days.

4.4 Ad Spend. Advertising platform spend (Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads) is non-refundable once allocated to campaigns. Refund requests for ad management fees do not include spend already deployed on platforms. Client is responsible for pausing campaigns before the effective termination date.

4.5 Completed Deliverables. No refunds are issued for completed and accepted deliverables, including: analytics dashboards, attribution models, campaign structures, creative assets, and strategic reports. Acceptance occurs upon client sign-off or 5 business days after delivery without written objection.

4.6 Service Defects. If deliverables fail to meet the specifications outlined in the project proposal, DigitalSignalWorks will, at its discretion: (a) remedy the defect at no additional cost; (b) provide a partial refund proportional to the defect; or (c) offer alternative deliverables of equivalent value. Claims must be submitted in writing within 14 days of delivery.

4.7 Refund Process. To request a refund, email [email protected] with: (a) project name and invoice number; (b) reason for refund request; (c) supporting documentation if applicable. Refunds are processed within 14 business days of approval via the original payment method.

4.8 Dispute Resolution. Refund disputes are first addressed through direct communication. If unresolved, disputes shall be submitted to mediation in Milan, Italy. These terms are governed by Italian law.

4.9 Contact. For refund inquiries, contact DigitalSignalWorks at [email protected] or write to: DigitalSignalWorks, VIA DELLE ROSE 24/B, 20025 LEGNANO, Italy.